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We ❤ Well-written copy
We write copy for sites, including mission statements, slogans, bios, product descriptions, tweets and More.
Below are two writing samples, the first a description about the designer handbag company Lucque limited edition handbags, the second a blog post about the fine art scene.
Variations On A Bag
lucque is a collection of limited edition handbags for the connoisseur looking for unique, designer bags that no one else owns. lucque works as an atelier, and offers a very limited release of each style.
This art house approach to the world of handbag design makes you feel as if you’ve commissioned a piece directly from an accomplished artist. It enhances your individuality. The materials and applications are thoughtfully curated for each bag. Once the handbag is created – like art – there won’t be another.
lucque bags are as individualistic as the women that live with them. Handbag fanatics are possessed by the desire to collect from the most admired fashion houses -- now lucque must be added to the mix!
lucque is art that moves with you.
Selling Fine Art in Silicon Valley
My sister and I were walking her dog by the COO of Facebook Sheryl Sandberg’s house the other day - they happen to be neighbors - and I said looking up at the 2nd floor hey she has a Jasper Johns target painting poster and then did a double take and said that's not a poster! Needless to say the second story balcony fence was twice as high and blocked the view the next time we walked by, the conversation likely having been recorded, but that’s beside the point. Christie’s sold one of Jasper Johns’ flag paintings in 2010 for 28.6 million, so imagine the value of a museum caliber trophy of this nature?
This is Atherton California, one of the beating hearts of Silicon Valley, and this blog addresses the art world's novel compulsion to follow the digital money.
Having grown up in San Mateo - another beating valley heart - I can tell you that between Santa Clara and Brisbane there is not a single proper contemporary art gallery or venue save for the rare spaces at institutions like Stanford or junior colleges.
However, times are ever changing and the art world has deemed it no longer crass but worthy to follow the money. The art world’s smart enough to see that even in this sputtering economy that tech is a bright light. And so, to take this to a more prosaic level, how does the art world capitalize on this new found educated wealth when most venues of distribution are in San Francisco? I'd put money down that most techies employed in Cupertino - if they're not doing the SF commute - are hanging out and spending locally. As always, however, most serious art needs to be seen before purchased. So what are the options in a so called valley the size of Rhode Island? When i was growing up in the ‘70s my grandfather the artist MATU exhibited in Crocker bank lobbies for Chrissake. On the other hand, he did make all of his irony-free paintings from AAA catalog brochures, but that's another post….
I have learned that the king of all art dealers Larry Gagosian has an outpost in the valley exhibiting one artist over a long duration (months). (link) I’ve seen another post of a serious artist exhibiting in a coffee shop (example). Which leaves ample room for restaurant exhibits and pop-ups of all stripes. Perhaps with the power of the internet these remote outposts can get some attendance at openings and events. But most art centers are defined by clusters of art galleries and artists like Chelsea in NY or Culver City in L.A. I’m not sure of the # of serious artists practicing in the bay area’s peninsula but my guess is that they’d be isolated individuals carrying the torch. Bear in mind we’re not discussing SF, Oakland, Santa Cruz, etc., we’re talking archetypical suburbs filled with brand name boutiques, places like Redwood City, Palo Alto, Millbrae, etc.
Analog art marketed to tech geeks roaming a digital universe reluctantly living in the actual world. I guess some could purchase on Amazon, (link) but that’s clearly not the real deal. The art world seems to have aspirations to pursue a commerce rather than cultural mecca. (But on the outside maybe a lot of culture’s hidden now.) The art world’s saying go to the money as opposed to traditionally letting the money come to it. Is this convenience for the neo dot comers that are supposed to be so savvy they’re not hindered by the pettiness of geography? Obviously these well-off people can travel to the art centers. But there’s nothing like purchasing a Damian Hirst over a machiatto at your local coffee shop. Your IQ goes up whenever you enter a Starbucks on the Peninsula there’s so many people pow-wowing over laptops - so how ‘bout a Bansky with that croissant?
Steve Sas Schwartz
Los Angeles, California